Which type of home body are you?

Which type of home body are you?

Mintel’s report entitled “Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2019” states that there are four main target groups for spending on the home. These include the Social Target Group, who are typically aged 16-34. This group is more likely to rent privately than own their own home, and tend to have moved within the last two years. They enjoy inviting friends in for food and drink and enjoy having people to stay.

The Private Target Group are the least wealthy, typically older males and often living in social housing. The third group is the Proud Target Group, who are typically female aged 35+ with children at home. They are house-proud and enjoy watching TV with others in the living room.

Finally, there is the creative segment. These are typically family households with young children, who enjoy hands-on pastimes including DIY, hobbies at home and gardening. These shoppers are the most active spenders on the home.

shadow

About Us

We are a firm of highly experienced independent financial advisers based in Leamington Spa. Our core values are simple - integrity and professionalism - and have seen our business grow mainly through customer referrals and reputation.

Latest News

Get in Touch

Beaufort Wealth Management Ltd,
7B Tournament Court,
Tournament Field
Warwick,
Warwickshire,
CV34 6LG
01926 460156

Beaufort Wealth Management Limited is an appointed representative of The Tavistock Partnership Ltd, which is authorised and regulated by the Financial Conduct Authority. FCA No: 469862. Decisions should not be taken based solely on the content of the website and individual advice should be sought first. Regulations, levels and bases of taxation are subject to change and individual circumstances. The information contained in this website is subject to UK regulatory regime and is therefore restricted to consumers based in the UK. No responsibility is accepted for the accuracy or content of external websites.

Content