Positive Attitude shown by the Affluent

Positive Attitude shown by the Affluent

IPSOS compared “the behaviour of the Affluent population (those aged 21-74 living in the top 20% of households by income) with the general population. [They] found that they are heavier media users and better customer prospects for almost everything asked about. These range from more obvious activities like international travel (they are more than four times as likely to take 6 or more international air trips a year than the average person) to the less obvious (the Affluent are almost twice as likely to use online dating sites).”

“They are not only more confident about their financial security (twice as confident as their benchmark counterparts) but also more positive, energetic and enthusiastic. They are people who believe life is for living to the max. This feeds through into their media usage.”  Read more 


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