Will e-commerce support or replace brick and mortar?

Will e-commerce support or replace brick and mortar?

IPSOS reports “More than half say it’s easier to buy goods and services online than a year ago. “A combination of booming e-commerce, brands selling directly to consumers, accessibility and changing consumer behavior has been diminishing mall culture for years now.  A recent Global Advisor survey of more than 25,000 people across 25 countries shows that half of respondents (51%) say it’s easier to buy goods and services online than it was a year ago.

The scale tips even more in favour of online shopping when you add another 41% of people who say it is as easy to shop online as it was a year ago.”  “Top countries where it’s easier to shop online: Kenya, Pakistan (66%), Nigeria (63%), India (58%) and Egypt, Indonesia, Mexico (57%) .” Read more 

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