Gratification when Hungry

Gratification when Hungry

The BBC Reports “Hunger 'can lead to poor decisions', Dundee University study finds”. The “research suggests this could have an impact on other kinds of decisions as well.  "Say you were going to speak with a pensions or mortgage adviser.   “Doing so while hungry might make you care a bit more about immediate gratification at the expense of a potentially more rosy future."

The researchers noted that if you offered people a reward now or doubled the reward in the future, they were normally willing to wait for 35 days to double the reward, but when hungry, this fell to three days.”  Read all


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