Female Risk Aversion

Female Risk Aversion

Money Marketing reports “Women are more likely to avoid taking on financial risk, according to a new study from Cass Business School.  The report entitled “Quantifying Loss Aversion: Evidence from a UK Population Survey” looks at attitudes to risk across the country.

Researchers behind the report have commented that this loss aversion among women is one of the reasons their pensions are typically smaller than those of men.  In particular, the researchers describe this behaviour as “reckless conservatism”.

Through an online YouGov survey with 4,000 respondents, Cass Business School also found that single people are less risk averse than partnered people who are, in turn, less risk averse than widowed, divorced and separated people.”   Read more  


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