What do you know about Generation Z?

What do you know about Generation Z?

“Generations are typically defined against larger traits that are a product of the time they are born in. There are the Baby Boomers who are a generation that grew in affluence and consumerism and still have enormous influence on their economies. Their successors, Generation X, saw and drove a shift in societal values; moving from the more family focused Baby Boomer mentality to one of self-actualization. Millennials witnessed the transition of technology from analogue to digital and further heightened Gen X’s sense of self-actualization becoming the “me-generation”. Finally, today’s up and coming generation, and the coveted subjects of many marketeers and brands, are Generation Z; digital natives born into the era of social media.”

“Gen Z’ers...are the quintessential youth; their days consumed with studying and their free time filled with activities with their friends. They relish social interactions and enjoy going out, trying new things and meeting new people. And although they have all the traits of the typical teenager, there is a depth and experience to this generation that makes them older than their years.” Read more  


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