Heritage Awareness

Heritage Awareness

YouGov reports in 2020 “two of Britain’s largest supermarkets, Tesco and Sainsbury’s celebrated their 100 and 150 year anniversaries respectively, while airline British Airways also celebrated its 100th year of trading. Camelot, which owns The National Lottery and EuroMillions, also celebrated its 25th birthday.

All four brands released commemorative adverts alongside other promotions, such as Tesco’s “100 years of great value” price cuts and EuroMillions pledge to make 25 millionaires on October 25th.

New YouGov data demonstrates that anniversaries like these can lead to a positive boost for customer brand perception, as long as there are no other negative events overshadowing the celebrations.”  Read more  


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