Trends in Protein

Trends in Protein

The Grocer reports “Around half of consumers say they never eat protein bars. It may not sound like anything to shout about but – considering sports nutrition was once a niche area – a 46% penetration rate” is very high.

“A staggering 54% of consumers aged between 25 and 34 eat protein bars once a week or more. And a fifth of this age group will chow down on one daily.” “Among the 55 to 64-year-old age group, only 10% will consume a protein bar weekly. And 66% never buy into the market at all.”

“Interestingly, consumers interested in healthy eating are more likely to buy protein bars. A third of those who ensure every meal they eat includes fruit or vegetables will snack on a bar at least once a week.” Read more  

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