Festive advertising to reflect the new normality

Festive advertising to reflect the new normality

YouGov reports “half (53%) of Britons think that brands should acknowledge the events of the COVID-19 pandemic in their Christmas adverts, compared to a quarter (25%) who would prefer adverts not to mention the pandemic at all.  A significant number (22%) of adults are also undecided on the best way to produce the adverts this year regarding COVID-19.

Using YouGov Profiles we can take a closer look at how different types of adults feel about the issue. For example, older adults (59% of over 55s) are more likely to want acknowledgement of the pandemic in Christmas advertising than younger adults (44% of 18- to 24-year-olds).” Read the full article  


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