14 global consumer behaviour trends for 2021 and beyond

Consultancy.uk reports “The Covid-19 pandemic has reshaped the way many consumers seek and attain happiness, and this is turn is driving new behaviour and expectations towards brands. Based on research among 15,000+ consumers in 16 countries, global consumer intelligence firm InSites Consulting has identified 14 consumer trends that define ‘new consumer’.”

“Kelly McKnight, Head of Culture & Trends at InSites Consulting, and Joeri Van den Berghh, a Future-Consumer Expert at the intelligence consulting firm, share an outline of the 14 consumer behaviour trends across three dimensions – mind, body and soul – and what this means for brands globally”.

They include life coach, DIY everything, Attentive experiences, Wild and weird and re-imagined interactions. Read the full set of insights here