Trust in Advertising

Trust in Advertising

YouGov reports their findings in an international YouGov survey; “while trust levels are highest for traditional advertising formats such as television, print and radio, in many places around the world trust is thin for newer channels of advertising.”
“A look at the media channels people trust in the UK, for instance, shows people tend to trust ads on TV (53%) and radio (53%) the most followed by other types of traditional media like print (42%), cinemas (38%) and billboards (38%).”
“On the other hand, Britons are significantly less likely to find advertising on websites (18%) and social media (10%) to be trustworthy. It's not just the UK where people are skeptical of newer forms of advertising. Social media ads are the least credible form of advertising worldwide, with just 25% of the global sample saying they trust these types of ads and nine out of the 17 markets sitting below this global average.” Read the full article  


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